Crisis Communications

Crisis Communications

A Casebook Approach

Fearn-Banks, Kathleen; Kawamoto, Kevin

Taylor & Francis Ltd

06/2024

380

Mole

9780367894450

15 a 20 dias

Descrição não disponível.
1. Crisis Communications Today 2. Crisis Communications Theory 3. "Textbook" Crises 4. History-Making Crises 5. Communications to Prevent Crises 6. Communications When the Crises Strikes 7. Social Media and Crisis Communications 8. Culture Crises 9. Transportation Crises 10. Truth and Privacy 11. The Basic Crisis Communications Plan Appendix A: Generic Crisis Communications Plan for a Company Appendix B: Sample Crisis Communications Plan for a Nonprofit Appendix C: Crisis Communications Plan After a Cyber Attack
plan;public;relations;maple;leaf;foods;professionals;key;publics;management