Handbook of Media and Communication Economics

Advertising Decline as a Media-Economic Factor: From Two-Sided Markets to Datafication in Journalism.- Book/Book Groups.- Changing Use of Audiovisual Media.- Classical Political Economy.- Commercial Audience Market Research.- Controlling in media companies.- Corporate Social Responsibility in Media Companies.- Crisis Management in Media Companies.- Critical Political Economy.- Daily, Weekly, and Free Newspapers and Advertising Journals.- Databases, Data Warehousing, and Data Analytics.- Digital Rights Management. Technologies, Application Areas and Development Perspectives.- Film and Cinema in the Age of Media Convergence.- Four Zones, Four Concepts, Actors with a Past: A Special Story of the Beginning. Allied Media Regulation in Austria.- Government Subsidies to News Media. Theories and Practices.- History of Journalism.- Industrial Economics.- Institutionalist Theoretical Approaches for Media Economics.- Journalism and Advertising. On the Separation of Editorial Content and Commercial Communication.- Key Aspects of Media Production.- Lectures for Digital Residents. Preface to the Handbook of Media and Communication Economics.- Management of content in the core processes of production and distribution.- Mass Media Communication. Mass communication as an economic good.- Measurement of media concentration: Empirical concepts, applications and challenges.- Media Brand Management.- Media Business Model Management: A Synopsis.- Media Competence. Challenges in Dealing with Converging Media Offerings.- Media Concentration: Problem and Regulation.- Media Goods Between Economic and Cultural Assets.- Media Innovations and Media Revolutions. From Gutenberg to Berners Lee.- Media Meritocracy. A Question of Preferences. Interpretations of the Context of Need Decide on the Supply Policy of Mass Media.- Media planning.- Media Policy in Hybrid Media Systems.- Media regulation in Switzerland since 1945.- Media Regulation of Allied Germany.- Media Regulation of the European Union.-Media Self-Regulation.- Media Technology as an Entrepreneurial Diversification Factor.- Media use.- Methods of Media Economics.- Micromedia - Mobile Communication.- Music.- Net neutrality and digital media distribution.- News Agencies.- Non-Commercial Broadcasting.- Online Media/Net Media as Journalistic Offerings.- Periodicals/Subject Groups.- Public Broadcasting.- Public Service Broadcasting in Europe and the USA.- Public Sphere Conceptions: Public Sphere Theory.- Public Value.- Radio.- Resilience of Hyperlocal Media in a Global Media Environment.- Rights Management and Licensing.- Service Economics and Media - Media Producer and Media Consumer as Value Creation Partners A Service Theory Approach to Media.- Social Dimensions of Advertising Communication.- Social Media.- Technology and Media Acceptance. A Theoretical Modelling to Weigh User Demand for Communication Services in the Media Transition.- The History of Media Economic Thought in the German-Speaking World up to the Year 2000.- The Media and Communication Economics: Foreword by the Editors.- Value Creation System Linear Television.- Wider, Deeper, More Oblique: Diversification of Media Company.

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• Economia
• Media, informação e indústrias das comunicações

Platform economics;Media policy;Media audience;Internet economics;Public media;Media culture;Content management;Big data;Media technologies;Media business