Decoding Digital Consumer Behavior
portes grátis
Decoding Digital Consumer Behavior
Bridging Theory and Practice
Pellegrino, Alfonso
Springer Verlag, Singapore
07/2024
149
Dura
9789819734535
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Evolution of Marketing.- Digital Marketing: Overview and Evolutions.- Consumer Perceptions. How Digital Marketing has Changed Consumer Perceptions.- Digital Consumption and Risks.- Consumer Expectations in the Digital Environment.- Memory: How it Works and How to Become "Unforgettable" in a Digital World.- Online Persuasive Communication and its Applications.- Social Comparison, Problems of Digital Consumption and its Implications.- Humanistic and Sustainable Marketing. Marketing 4.0 - a "Humanistic" Approach.- Experience at the Core: Digital Customer Experience and Customer Satisfaction.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Digital Marketing;Consumer Behavior;Digital Consumption;Online Persuasion;Customer Perceptions
Evolution of Marketing.- Digital Marketing: Overview and Evolutions.- Consumer Perceptions. How Digital Marketing has Changed Consumer Perceptions.- Digital Consumption and Risks.- Consumer Expectations in the Digital Environment.- Memory: How it Works and How to Become "Unforgettable" in a Digital World.- Online Persuasive Communication and its Applications.- Social Comparison, Problems of Digital Consumption and its Implications.- Humanistic and Sustainable Marketing. Marketing 4.0 - a "Humanistic" Approach.- Experience at the Core: Digital Customer Experience and Customer Satisfaction.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
