Transformative Marketing

Transformative Marketing

Combining New Age Technologies and Human Insights

Kotler, Philip; Kumar, V.

Springer International Publishing AG

06/2024

379

Mole

9783031596360

15 a 20 dias

Descrição não disponível.
Chapter 1: Transformative Marketing Has Begun.- Chapter 2: Transformative Marketing - A Marketing 5.0 Perspective.- Chapter 3: Transformative Marketing with Artificial Intelligence.- Chapter 4: Transformative Marketing with Generative Artificial Intelligence.- Chapter 5: Transformative Marketing with Machine Learning (ML).- Chapter 6: Transformative Marketing with Metaverse.- Chapter 7: Transformative Marketing with Internet of Things (IoT).- Chapter 8: Transformative Marketing with Robotics.- Chapter 9: Transformative Marketing using Drones.- Chapter 10: Transformative Marketing with Blockchain.- Chapter 11: Putting it all together.
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blockchain;IoTs;AI in marketing;marketing intelligence;machine learning;robotics;drones;Internet of Things;metaverse;digital marketing