Corporate Community Involvement

List of Figures

List of Tables

Preface

List of Abbreviations






Introduction to Corporate Community Involvement





Defining Corporate Community Involvement



The Reason for Investigating Turkey



The Relationship between Corporate Community Involvement and Corporate Social Responsibility



Overview of the Book




What the Existing Studies on Corporate Community Involvement Tell Us





Understanding the Term 'Corporate Community Involvement'



Forms of Corporate Community Involvement



Conceptualisation of Corporate Community Involvement



Research Agenda




The Model of Corporate Community Involvement Behaviours





The Behavioural Theory of the Firm: A Theory for Developing a Model of Corporate Community Involvement



Developing a Conceptual Model of Corporate

Community Involvement




Methodology





Aims and Objectives of the Research



Study Design



Choosing the Methodology



4.4 Sampling Strategy

4.5 Data Collection in the Field

5

Corporate Community Involvement in Turkey: An Overview of 92 Companies in Turkey

5.1 Culture, Economy and Society in Turkey

5.2 Research Methodology

5.3 Findings on Corporate Community Involvement Behaviours

5.4 Discussion of the Findings

6

Corporate Community Involvement, Organisational Forms and the Preferred Areas for Investment in Turkey








Organisational Structure and Corporate Community Involvement



The Motives for Prioritising and Excluding Different Types of Corporate Community Involvement Activities



6.3 Research Methodology

6.4 Findings

6.5 Discussion of the Findings

7

Decisions Regarding the Scale and the Composition of Corporate Community Involvement Activities

7.1 Empirical Model and Hypotheses Development

7.2 Methods

7.3 Findings

7.4 Discussion of the Findings

8

Four Companies' Process of Managerial Corporate Community Involvement Decision Making








Research Methodology



Findings: How and Why Corporate Community Involvement Decisions are Taken by Companies



8.3 Discussing Core Concepts of the Behavioural Theory of the

Firm According to the Results Obtained from the Cases

9

Conclusions and Future Directions








Aims and Research Questions



The Determinants Influencing the Choice of Corporate Community Involvement Behaviours










The Way Corporate Community Involvement
Activities are Carried Out 171




The Process of Corporate Community Involvement Decisions



Theoretical Contributions



Practical Contributions



Limitations and Directions for Future Research



References

Index

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• Vendas e gestão do marketing
• Gestão corporativa
• Ética dos negócios
• Negócios internacionais
• Vendas e marketing
• Gestão de áreas específicas

cci;activity;slack;resources;cash;giving;behavioural;theory;committee;CCI Activity;encouraging;Uncertainty Avoidance;Turkey United Kingdom United States;Van Der Voort;Advertising Scepticism;Slack Resources;Istanbul Stock Market;Cash Giving;CSR Department;CRM Campaign;Largest Corporate Givers;External Relations Function;Literature Review;Stakeholder Pressures;Corporate Communications Department;Institutional Climate;External Relations Department;Testable Determinants;Corporate Communications Manager;Supplementary Qualitative Data;Gynecological Oncology Department;CRM Strategy;CSR Activity;Corporate Giving