Entrepreneurial Marketing and International New Ventures

Introduction 1. The entrepreneurial marketing concept and instant internationalization of firms 2. Entrepreneurial marketing components and the concept's role in internationalization of SMEs, a three-country study 3. Antecedents of entrepreneurial marketing, a conceptual framework 4. Entrepreneurial marketing orientation of international new ventures and gradually internationalized SMEs, a quantitative analysis 5. Antecedents of entrepreneurial marketing, an empirical assessment 6. Consequences of entrepreneurial marketing, an empirical assessment 7. International entrepreneurial marketing in the context of transition and mature markets. Appendix I. The standardized error of estimation Appendix II. Case studies: Case study 1. Network relationships of Italian luxury furniture producer. Case study 2. P.P.H.U "Adamczyk"

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• Teoria e comportamento organizacional
• Economia
• Matemática e sistemas do negócio
• Negócios internacionais
• Vendas e marketing
• Vendas e gestão do marketing

SME Internationalization;SME's Market;Western-European markets;SME Performance;international marketing;SME Manager;firms' performances;SEM Method;entrepreneurial marketing;SEM Modelling;Welch's Robust Tests;Customer Orientation Dimension;Proactive MO;Em Strategy;Cee Country;SME Marketing;Entrepreneurial Orientation;IE;Negative Relationship;Market Life Cycle;RMSEA Confidence Interval;SME Company;MO Influence;Cee Region;Affordable Loss;Business Processes;Multinomial Logistic Regression;Hypothesis H1 H2