Business Intelligence and Analytics in Small and Medium Enterprises

1. Process Mining - Prerequisites and Their Applicability for Small and Medium-Sized Enterprises. 2. Using Customer Analytics to Succeed: The Case of the Mexican SMEs. 3. Data Management Software Solutions for Business Sustainability - An Overview. 4. A Paradigm Shift in Accounting and auditing in the Era of Big Data . 5. Mobile Advertising Framework: Format, Location, and Context. 6. Marketing Analytics: Why Measuring Web and Social Media Matters. 7. Managers' Perception of Business Intelligence Capability of SMEs in Turkey. 8. The Development of Loyalty Programs in the Retail Sector. 9. Business Intelligence, Big Data, and Data Governance.

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• Gestão da pesquisa e desenvolvimento
• Bases de Dados
• Pesquisa operacional
• Gestão da produção e do controlo de qualidade
• Design de produtos
• Métodos de pesquisa: geral
• Engenharia electrónica

Big Data Adoption;GDPR.;Smart Phones;MDM.;Business Processes;ROI;Big Data;Bi;Data Governance Program;Bi System;MDM;ERP System;Bi Maturity;Big Data Analytics;Mobile Advertising;SMS Advertising;Dg;Loyalty Programs;In-app Advertising;Mobile Marketing;Mobile Social Media;Business Process Management;Bi Process;Social Media Analytics;Process Mining