Branding and Product Design
portes grátis
Branding and Product Design
An Integrated Perspective
Hestad, Monika
Taylor & Francis Ltd
06/2024
182
Mole
9781032837215
15 a 20 dias
Descrição não disponível.
List of Figures
List of Tables About the Author Acknowledgements
Introduction
Chapter 1 Strategy: The Brand and the Product
Chapter 2 History: Value-centredness in Branding and Design
Chapter 3 Products: Performing Brand Stories
Chapter 4 Context: A Dynamic Learning Process
Chapter 5 Planning: Preparing for the Use of Design Knowledge
Chapter 6 Research: Informing the Design Process
Chapter 7 Innovation: Balancing Coherence and Change
Epilogue
References
Index
List of Tables About the Author Acknowledgements
Introduction
Chapter 1 Strategy: The Brand and the Product
Chapter 2 History: Value-centredness in Branding and Design
Chapter 3 Products: Performing Brand Stories
Chapter 4 Context: A Dynamic Learning Process
Chapter 5 Planning: Preparing for the Use of Design Knowledge
Chapter 6 Research: Informing the Design Process
Chapter 7 Innovation: Balancing Coherence and Change
Epilogue
References
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
stories;process;team;dna;user;scenario;promise;references;important;touch;Product DNA;Smart Phones;Brand Intent;Bon Aqua;Leica M8;Brand Story;Product Design Process;Brand Building Strategy;In-house Design Department;Customer Experience Journey;Heatherwick Studio;FMCG Product;ImPorTanT Touch PoInT;Self-expressive Benefits;Product Design Department;Cable Tv Company;Brand Building Blocks;Tv Market;Jordan Case;Scandinavian Design;Chocolate Industry;Seed Cathedral;Iconic Brands;Red Double Decker Bus;Design References
List of Figures
List of Tables About the Author Acknowledgements
Introduction
Chapter 1 Strategy: The Brand and the Product
Chapter 2 History: Value-centredness in Branding and Design
Chapter 3 Products: Performing Brand Stories
Chapter 4 Context: A Dynamic Learning Process
Chapter 5 Planning: Preparing for the Use of Design Knowledge
Chapter 6 Research: Informing the Design Process
Chapter 7 Innovation: Balancing Coherence and Change
Epilogue
References
Index
List of Tables About the Author Acknowledgements
Introduction
Chapter 1 Strategy: The Brand and the Product
Chapter 2 History: Value-centredness in Branding and Design
Chapter 3 Products: Performing Brand Stories
Chapter 4 Context: A Dynamic Learning Process
Chapter 5 Planning: Preparing for the Use of Design Knowledge
Chapter 6 Research: Informing the Design Process
Chapter 7 Innovation: Balancing Coherence and Change
Epilogue
References
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
stories;process;team;dna;user;scenario;promise;references;important;touch;Product DNA;Smart Phones;Brand Intent;Bon Aqua;Leica M8;Brand Story;Product Design Process;Brand Building Strategy;In-house Design Department;Customer Experience Journey;Heatherwick Studio;FMCG Product;ImPorTanT Touch PoInT;Self-expressive Benefits;Product Design Department;Cable Tv Company;Brand Building Blocks;Tv Market;Jordan Case;Scandinavian Design;Chocolate Industry;Seed Cathedral;Iconic Brands;Red Double Decker Bus;Design References
