Building Corporate Identity, Image and Reputation in the Digital Era

Part I: Introduction 1.Introduction: Building Corporate Identity, Image and Reputation in the Digital Era Part II: Building a Corporate Brand Identity 2.Corporate identity: Definition and Component 3.Managing Marketing Competencies: A framework for understanding antecedents of marketing capability and its relation to company's core competencies 4.Reputation: Configuring the Symmetrical and Asymmetrical Paths to Architecture in a Retail Setting 5.Conceptualising Sensory Brand Experience: Using Review of Knowledge Fields and Bibliometric Data to Identify Potential Future Research Direction 6.Corporate brand identity: Virtual space 7.Aesthetic heritage and corporate branding: Luxury heritage brands between tradition and modernity Part III: Building a Corporate Brand Image 8.Corporate Multi-Channel Branding: Platforms for #CorporateBranding 9.Value co-creation behaviour: Antecedents and Consequences 10.An assessment of Customer Experience Concept: Looking Back to Move Forward 11.Employees occupational identity 12.Behavioral intentions in the UK fashion industry: The impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark 13.Corporate brand image: Technology and innovation in e-tailing Part IV: Building a Corporate Brand Reputation 14.Take a New Turn: Relationships between corporate identity management and corporate reputation in a hospitality context 15.Islamic Brand Love 16.Societal corporate branding and political discourse: where brand ethics meets with consumers' clicktivism 17.Brand Knowledge, Brand Community and Brand Engagement 18.Building and Sustaining Personal Brand: Examining the Effectiveness of Personal Branding in the Context of Education 19.How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of Brand Value 20.Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation

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• Vendas e gestão do marketing
• Vendas e marketing
• Publicidade
• Pesquisa de mercado

Corporate Brand;CVI;Corporate Identity Management;Corporate Reputation;Brand Love;Purchase Intention;Brand Community Engagement;Co-creation Behaviour;Corporate Brand Identity;Corporate Identity;SDL;Brand Image;Fashion Innovativeness;Brand Knowledge;Brand Community;UK Fashion Industry;Sensory Marketing;Corporate Heritage Brands;Symbolic Artefacts;Celebrity Endorsement;Brand Meanings;Customer Experience;Brand Experience;Meaning Transfer Theory;Social Influence Theory