Future-Ready Brand
portes grátis
Future-Ready Brand
How the World's Most Influential CMOs are Navigating Societal Forces and Emerging Technologies
Kawasaki, Guy; Duckler, Mitch
Advantage Media Group
06/2024
330
Mole
9798887501789
15 a 20 dias
Descrição não disponível.
Publisher's Note
Foreword by Guy Kawasaki
Section I: SOCIETAL SHIFTS
How Brands Will Need to Be Positioned
Chapter 1: The Purpose of Brand Purpose
Chapter 2: Beyond Health to Wellness
Chapter 3: The Emergence of Gen Z
Section II: TECHNOLOGY INNOVATIONS
How Brands Will Need to Be Personalized
Chapter 4: AI and the Personalized Brand Experience
Chapter 5: XR and Metaverse-a New Definition of "Reality"
Chapter 6: The (Gradually) Emerging Web3
SECTION III: COMMERCIAL TRENDS
How Brands Will Need to Be Promoted
Chapter 7: The Fourth Evolution of Content Marketing
Chapter 8: How Technology Is Perfecting Gamification
Chapter 9: The Evolving Influence of Influencers
Conclusion
Foreword by Guy Kawasaki
Section I: SOCIETAL SHIFTS
How Brands Will Need to Be Positioned
Chapter 1: The Purpose of Brand Purpose
Chapter 2: Beyond Health to Wellness
Chapter 3: The Emergence of Gen Z
Section II: TECHNOLOGY INNOVATIONS
How Brands Will Need to Be Personalized
Chapter 4: AI and the Personalized Brand Experience
Chapter 5: XR and Metaverse-a New Definition of "Reality"
Chapter 6: The (Gradually) Emerging Web3
SECTION III: COMMERCIAL TRENDS
How Brands Will Need to Be Promoted
Chapter 7: The Fourth Evolution of Content Marketing
Chapter 8: How Technology Is Perfecting Gamification
Chapter 9: The Evolving Influence of Influencers
Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Future-ready brand;Brand marketing;Brand management;Brand activation;Brand architecture;Brand positioning;Brand purpose;Brand experience;Corporate branding;Chief marketing officer;Content marketing;Influencer marketing;Customer engagement;Societal shifts;Technology innovation;Brand Personalization;Gamification;Artificial intelligence/AI;Virtual Reality/VR;Augmented Reality/AR;Mixed Reality/MR;Extended reality/XR;Web 3;Metaverse
Publisher's Note
Foreword by Guy Kawasaki
Section I: SOCIETAL SHIFTS
How Brands Will Need to Be Positioned
Chapter 1: The Purpose of Brand Purpose
Chapter 2: Beyond Health to Wellness
Chapter 3: The Emergence of Gen Z
Section II: TECHNOLOGY INNOVATIONS
How Brands Will Need to Be Personalized
Chapter 4: AI and the Personalized Brand Experience
Chapter 5: XR and Metaverse-a New Definition of "Reality"
Chapter 6: The (Gradually) Emerging Web3
SECTION III: COMMERCIAL TRENDS
How Brands Will Need to Be Promoted
Chapter 7: The Fourth Evolution of Content Marketing
Chapter 8: How Technology Is Perfecting Gamification
Chapter 9: The Evolving Influence of Influencers
Conclusion
Foreword by Guy Kawasaki
Section I: SOCIETAL SHIFTS
How Brands Will Need to Be Positioned
Chapter 1: The Purpose of Brand Purpose
Chapter 2: Beyond Health to Wellness
Chapter 3: The Emergence of Gen Z
Section II: TECHNOLOGY INNOVATIONS
How Brands Will Need to Be Personalized
Chapter 4: AI and the Personalized Brand Experience
Chapter 5: XR and Metaverse-a New Definition of "Reality"
Chapter 6: The (Gradually) Emerging Web3
SECTION III: COMMERCIAL TRENDS
How Brands Will Need to Be Promoted
Chapter 7: The Fourth Evolution of Content Marketing
Chapter 8: How Technology Is Perfecting Gamification
Chapter 9: The Evolving Influence of Influencers
Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Future-ready brand;Brand marketing;Brand management;Brand activation;Brand architecture;Brand positioning;Brand purpose;Brand experience;Corporate branding;Chief marketing officer;Content marketing;Influencer marketing;Customer engagement;Societal shifts;Technology innovation;Brand Personalization;Gamification;Artificial intelligence/AI;Virtual Reality/VR;Augmented Reality/AR;Mixed Reality/MR;Extended reality/XR;Web 3;Metaverse
