Winning with Data and the Athlete Brand

1. Introduction: When Athletes Become a Brand 2. The Athlete's Ecosystem 3. The Role of Data in Athlete Brand Building 4. The Athlete's Marketing Stack 5. Athlete Sponsorship Powered by Data 6. Levelling the Playing Field for Female Athletes 7. Data and the Law 8. NCAA College Sports in the Age of NIL 9. Where Do We Go from Here?

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• Vendas e gestão do marketing
• Indústria do turismo
• Indústria hospitalar
• Relações públicas
• Estratégia de negócios
• Gestão da produção e do controlo de qualidade
• A gestão do conhecimento

sports marketing analytics;athlete endorsement valuation;data-driven sponsorship;emotional impact measurement;sports industry commercialisation;female athlete equity;athlete brand monetisation strategies