Introduction to Sport Marketing
portes grátis
Introduction to Sport Marketing
Skinner, James; Smith, Aaron C.T.; Burch, Lauren M.; Geurin, Andrea N.; Stavros, Constantino
Taylor & Francis Ltd
03/2024
410
Dura
Inglês
9781032489001
15 a 20 dias
Descrição não disponível.
1 Sport marketing introduction
2 Sport markets
3 Sport consumers
4 Sport marketing opportunities
5 Sport marketing strategy
6 Sport products and branding
7 Sport pricing
8 Sport distribution
9 Sport promotion
10 Sport sponsorship
11 Sport services
12 Sport digital marketing and social media
13 Sport marketing implementation and control
Appendix
2 Sport markets
3 Sport consumers
4 Sport marketing opportunities
5 Sport marketing strategy
6 Sport products and branding
7 Sport pricing
8 Sport distribution
9 Sport promotion
10 Sport sponsorship
11 Sport services
12 Sport digital marketing and social media
13 Sport marketing implementation and control
Appendix
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
sports management theory;consumer behaviour sport;event sponsorship strategies;digital fan engagement;grassroots participation models;diversity equity inclusion sport;international sport marketing case studies
1 Sport marketing introduction
2 Sport markets
3 Sport consumers
4 Sport marketing opportunities
5 Sport marketing strategy
6 Sport products and branding
7 Sport pricing
8 Sport distribution
9 Sport promotion
10 Sport sponsorship
11 Sport services
12 Sport digital marketing and social media
13 Sport marketing implementation and control
Appendix
2 Sport markets
3 Sport consumers
4 Sport marketing opportunities
5 Sport marketing strategy
6 Sport products and branding
7 Sport pricing
8 Sport distribution
9 Sport promotion
10 Sport sponsorship
11 Sport services
12 Sport digital marketing and social media
13 Sport marketing implementation and control
Appendix
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
