Value Realization in the Phygital Reality Market
portes grátis
Value Realization in the Phygital Reality Market
Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds
Gao, Mengjia; Gao, Biao; Huang, Lin
Springer Verlag, Singapore
08/2023
212
Dura
Inglês
9789819941285
15 a 20 dias
Descrição não disponível.
Introduction: Scope and Overview.- Value Realization from the Perspective of Customers and Users.- Value Creation through Technological Innovation.- Theory for Understanding the Value Realization.- Smart media era: transformation in the age of Internet communication.- The metaverse era: communication revolution by the meta-verse.- Acceptance and Use of Omni Retail Services (Segment Analysis).- Comparison of Online Retailing between China and Japan.- Conclusion Chapter.
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Consumer Behavior;Omnichannel Retailing;Smart media, Virtual reality and Meta-verse;Real and Digital World;Digital Marketing Channels;Digital Transformation
Introduction: Scope and Overview.- Value Realization from the Perspective of Customers and Users.- Value Creation through Technological Innovation.- Theory for Understanding the Value Realization.- Smart media era: transformation in the age of Internet communication.- The metaverse era: communication revolution by the meta-verse.- Acceptance and Use of Omni Retail Services (Segment Analysis).- Comparison of Online Retailing between China and Japan.- Conclusion Chapter.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
