Brand Intelligence

Brand Intelligence portes grátis

Brand Intelligence

Navigating the Transformation in the AI and Web3 Era

Sun, Baohong

Springer Nature Switzerland AG

04/2026

381

Dura

Inglês

9783032174895

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Digital Technologies and Marketing Innovation.- Platform Enterprises.- Consumer Decision-Making Process and Brand Experience.- Building Brand Intelligence.- Online Community.- Online Store.- Smart Products and Smart Stores.- Mobile Applications.- The Command Center and Intelligent Marketing.- Omni-Domain Marketing and Brandnetics.- Web3 and Participatory Marketing.
Digital Transformation;Digital Marketing and Branding;E-Commerce;Business Model Innovation;Intelligent Marketing;Artificial Intelligence;Online Community;Digitalize Brick-and-Mortar Stores;Consumer Decision Journey;Platform Business Model;Social Media;Mobile Technology;IoT;AI;Web3