Understanding Audiences, Customers, and Users via Analytics
Understanding Audiences, Customers, and Users via Analytics
An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
Jansen, Bernard J.; Jung, Soon-gyo; Salminen, Joni; Aldous, Kholoud K.; Almerekhi, Hind
Springer International Publishing AG
09/2023
152
Dura
Inglês
9783031419324
15 a 20 dias
Descrição não disponível.
The Foundations of Web Analytics.- The Foundations of Social Media Analytics.- Web and Social Media Analytics Strategy.- Data Collection Methods.- Data Quality Assessment.- Data Preprocessing.- Search Analytics.- Persona Analytics.- User Study Analytics.- Website Analytics.- A Discussion of the Validity of Data Analytics.
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Digital Analytics;Web Analytics;Social Media Analytics;Search Analytics;Persona Analytics;User Study Analytics;Data Collection;Data Quality Assessment
The Foundations of Web Analytics.- The Foundations of Social Media Analytics.- Web and Social Media Analytics Strategy.- Data Collection Methods.- Data Quality Assessment.- Data Preprocessing.- Search Analytics.- Persona Analytics.- User Study Analytics.- Website Analytics.- A Discussion of the Validity of Data Analytics.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.