Understanding Audiences, Customers, and Users via Analytics

Understanding Audiences, Customers, and Users via Analytics portes grátis

Understanding Audiences, Customers, and Users via Analytics

An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

Jansen, Bernard J.; Jung, Soon-gyo; Salminen, Joni; Aldous, Kholoud K.; Almerekhi, Hind

Springer International Publishing AG

09/2023

152

Dura

Inglês

9783031419324

15 a 20 dias

Descrição não disponível.
The Foundations of Web Analytics.- The Foundations of Social Media Analytics.- Web and Social Media Analytics Strategy.- Data Collection Methods.- Data Quality Assessment.- Data Preprocessing.- Search Analytics.- Persona Analytics.- User Study Analytics.- Website Analytics.- A Discussion of the Validity of Data Analytics.
Digital Analytics;Web Analytics;Social Media Analytics;Search Analytics;Persona Analytics;User Study Analytics;Data Collection;Data Quality Assessment