Transmedia Brand Storytelling
portes grátis
Transmedia Brand Storytelling
Immersive Experiences from Theory to Practice
Sutherland, Karen E.; Barker, Richie
Springer Verlag, Singapore
10/2023
281
Dura
Inglês
9789819940004
15 a 20 dias
Descrição não disponível.
Chapter 1: Transmedia Brand Storytelling - Immersive Campaign Experiences from Theory to Practice.- Chapter 2: What is transmedia storytelling?.- Chapter 3: The creative logic of transmediastorytelling.- Chapter 4: Practitioner perceptions of transmedia storytelling.- Chapter 5: Planning and creating transmedia storytelling projects.- Chapter 6: Audience participation and "learning" transmedia storytelling.- Chapter 7: Evaluating transmedia storytelling experiences.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Transmedia Storytelling;Gillette;Sachin: A Billion Dreams;Wander Geelong and The Bellarine;Storyworld Construction;Immersive Brand Experiences;Practitioners of Transmedia Storytelling;Transmedia Storytelling Campaigns;Transmedia Storytelling;Brand Storytelling;Audience Engagement;Immersive Brand Experiences;Brand narratives;Digital Storytelling;Media-Communication
Chapter 1: Transmedia Brand Storytelling - Immersive Campaign Experiences from Theory to Practice.- Chapter 2: What is transmedia storytelling?.- Chapter 3: The creative logic of transmediastorytelling.- Chapter 4: Practitioner perceptions of transmedia storytelling.- Chapter 5: Planning and creating transmedia storytelling projects.- Chapter 6: Audience participation and "learning" transmedia storytelling.- Chapter 7: Evaluating transmedia storytelling experiences.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Transmedia Storytelling;Gillette;Sachin: A Billion Dreams;Wander Geelong and The Bellarine;Storyworld Construction;Immersive Brand Experiences;Practitioners of Transmedia Storytelling;Transmedia Storytelling Campaigns;Transmedia Storytelling;Brand Storytelling;Audience Engagement;Immersive Brand Experiences;Brand narratives;Digital Storytelling;Media-Communication
