Brand Storytelling

Chapter - 01: Brand storytelling: what is it?;
Chapter - 02: Where do I start? Introduction to Design Thinking;
Chapter - 03: The magic and magic tricks in story';
Chapter - 04: IMC reimagined: building an integrated marketing plan with story;
Chapter - 05: The brand story hero: putting your customer at the heart of your brand story;
Chapter - 06: If story is magic, vulnerability is the magic wand;
Chapter - 07: Ethics in storytelling: when to use your secret weapons;
Chapter - 08: Immersive storytelling: exploring the story experience;
Chapter - 09: Your best brand storytellers in the digital age: employees and influencers;
Chapter - 10: Marketing (actually, testing) your brand story;
Chapter - 11: Benchmarking your brand story;
Chapter - 12: The future of brand storytelling: how AI, machine learning and automation can only tell one side of the story;
Chapter - 13: Villains and antagonists: The bad guys who want to tear down your brand story;
Chapter - 14: Inspire your brand story: interviews with leading storytellers around the world;
Chapter - 15: The Storytelling Workbook: Your step-by-step guide to designing brand stories;

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• Vendas e marketing
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Consumer engagement; brand loyalty; brand authenticity; brand narrative; consumer behaviour; influencers; brand engagement