Righteous Brand
portes grátis
Righteous Brand
Consumer Brand Relationships in a Polarized World
Blackston, Max
Taylor & Francis Ltd
04/2025
242
Mole
9781032882369
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Part 1 - Consumer Brand Relationships. Chapter 1 - The i-mage gap. Chapter 2 - The Relational Brand. Chapter 3 - Relationships with Packaged Goods Brands. Chapter 4 - Relationships with Prestige Brands. Chapter 5 - How Brand Relationships Mitigate Consumers' Risk. Chapter 6 - Relationships with Corporate Brands. Chapter 7 - Universal Brand Relationships. Chapter 8 - The Current and Future Value of Brand Relationships. Part 2 - The Righteous Brand. Chapter 9 - How brands navigate an era of social and political polarization. Chapter 10 - What is the Purpose of a brand? Chapter 11 - Brand Sanctity, the canary in the mine. Chapter 12 - Achieving Consensus with Brands' Moral Relationships
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consumer;relationships;relationship;relational;attitude;corporate;brands;personality;franchise;consumer brand relationships
Part 1 - Consumer Brand Relationships. Chapter 1 - The i-mage gap. Chapter 2 - The Relational Brand. Chapter 3 - Relationships with Packaged Goods Brands. Chapter 4 - Relationships with Prestige Brands. Chapter 5 - How Brand Relationships Mitigate Consumers' Risk. Chapter 6 - Relationships with Corporate Brands. Chapter 7 - Universal Brand Relationships. Chapter 8 - The Current and Future Value of Brand Relationships. Part 2 - The Righteous Brand. Chapter 9 - How brands navigate an era of social and political polarization. Chapter 10 - What is the Purpose of a brand? Chapter 11 - Brand Sanctity, the canary in the mine. Chapter 12 - Achieving Consensus with Brands' Moral Relationships
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
