Field Guide to Fundraising for Nonprofits

Introduction
1. Everything Changes When You Change Your Mind(set)
Exploring Our Attitudes about Money
Limiting Beliefs
Shifting Our Mindsets from Scarcity to Abundance
"Overhead" Is NOT a Dirty Word!
Budgeting for Break-Even and Other Fundraising Mistakes
The Contemporary Philanthropic Landscape
What We Can Do-A Call to Arms
2. A Goal without a Plan Is Just a Wish
Why Nonprofits Struggle to Make Ends Meet
Long-Term Financial Planning
The Annual Fund Development Plan
3. Grant Writing with a Twist
What You Need to Know about Grants
Demystifying the Lingo
Types of Funders
Types of Grants
The World of Grants Is Changing
Finding Funding
Writing a Powerhouse Proposal
The Cover Letter
The Concept Paper
Tips-and Twists-for Success
Rejection Is Inevitable
Improving Your Odds
Managing Grants
Case Study: Jeremiah's Inn, Inc.
Program Evaluation
Sample Grants
4. Dollars from Donors
Donor-Centered Philanthropy
What You Need to Know about Donors
The Giving Ladder
Strategies for Getting Dollars from Donors
Special Events
The Art of the Ask
Nickels, Dimes, or Dollars?
Donor Retention, Stewardship, and Cultivation
Ways to Grow Your Individual Donor Program
5. Building Your Best Board
The Board
Board Meetings
Boards and Fundraising
6. Strategic Planning as a Donor Engagement Tool
Strategic Planning-Why Bother?
The 360 degrees Strategic Plan
Vision, Mission, and Values Statements
7. Communicate, Communicate, Communicate!
Pull Up a Log around the Ole Campfire (Storytelling)
Are You Writing a Newsletter or a Snoozeletter?
Does Your Website Pass the Bounce Test?
Don't Leave Money on the Social Media Table!
Pulling It All Together-Your Communications Plan
The Importance of Branding
Conclusion
Appendix Sample Communications Plan: Jeremiah's Inn Communications Calendar
Index
About the Author

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Donor-Centered Philanthropy; Engaging Your Board in Fundraising; Improving Your Organization's "Sex Appeal"; Leveraging Social Media to Raise Money; Limiting Beliefs; Stewardship and Cultivation; Storytelling; Strategic Planning as a Donor Engagement Tool; The Contemporary Philanthropic Landscape; Websites that Wow; Writing Powerhouse Proposals