Strategic Writing
portes grátis
Strategic Writing
Multimedia Writing for Public Relations, Advertising and More
Guth, David W.; Marsh, Charles; Short, Bonnie Poovey; Loewen, Lisa; Hendershot, Angie
Taylor & Francis Ltd
03/2024
352
Dura
Inglês
9781032461052
15 a 20 dias
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Introduction: How This Book Works SECTION 1: Strategic Writing 1A: Introduction to Strategic Writing 1B: The Importance of Good Writing 1C: Research, Planning and the Writing Process 1D: Writing for the Web 1E: Writing for Social Media 1F: Writing for Audio and Video 1G: Strategic Design 1H: Integrated Marketing Communications 1I: Ethics and Strategic Writing 1J: Diversity and Inclusion in Strategic Writing 1K: Persuasion and Strategic Writing 1L: The Law and Strategic Writing 1M: Jobs in Strategic Writing SECTION 2: Strategic Writing in Public Relations 2A: Introduction to Public Relations 2B: Social Listening in Public Relations 2C: Social Posting 2D: Blogs 2E: Podcasts 2F: Websites 2G: News Releases 2H: Announcement News Releases 2I: Feature News Releases 2J: Promotional News Releases 2K: Media Alerts 2L: Pitches 2M: Video News Releases and Direct-to-Audience Videos 2N: Digital Newsrooms and Media Kits 2O: Backgrounders 2P: Fact Sheets 2Q: Photo Opportunity Advisories 2R: Newsletter and Magazine Stories 2S: Annual Reports 2T: Speeches SECTION 3: Strategic Writing in Advertising 3A: Introduction to Advertising 3B: Strategic Message Planners 3C: Audience Personas 3D: Creative Briefs 3E: Social Media in Advertising 3F: Print Promotions 3G: Audio Advertisements 3H: Video Advertisements 3I: Digital Advertisements 3J: Radio and TV Promotions 3K: Public Service Announcements SECTION 4: Strategic Writing in Sales and Marketing 4A: Introduction to Sales and Marketing 4B: Social Media in Sales and Marketing 4C: Content Marketing 4D: Social Media Calendars 4E: Proposals and Marketing Communications Plans 4F: Mobile Messages 4G: Sales Messages 4H: Fundraising Messages 4I: Collateral Materials Appendixes A: A Concise Guide to Punctuation B: A Concise Guide to Grammar C: A Concise Guide to Style D: Tips for Oral Presentations
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media writing techniques;persuasive communication;integrated marketing communications;digital content creation;legal and ethical communication;audience analysis methods;advanced multimedia writing strategies
Introduction: How This Book Works SECTION 1: Strategic Writing 1A: Introduction to Strategic Writing 1B: The Importance of Good Writing 1C: Research, Planning and the Writing Process 1D: Writing for the Web 1E: Writing for Social Media 1F: Writing for Audio and Video 1G: Strategic Design 1H: Integrated Marketing Communications 1I: Ethics and Strategic Writing 1J: Diversity and Inclusion in Strategic Writing 1K: Persuasion and Strategic Writing 1L: The Law and Strategic Writing 1M: Jobs in Strategic Writing SECTION 2: Strategic Writing in Public Relations 2A: Introduction to Public Relations 2B: Social Listening in Public Relations 2C: Social Posting 2D: Blogs 2E: Podcasts 2F: Websites 2G: News Releases 2H: Announcement News Releases 2I: Feature News Releases 2J: Promotional News Releases 2K: Media Alerts 2L: Pitches 2M: Video News Releases and Direct-to-Audience Videos 2N: Digital Newsrooms and Media Kits 2O: Backgrounders 2P: Fact Sheets 2Q: Photo Opportunity Advisories 2R: Newsletter and Magazine Stories 2S: Annual Reports 2T: Speeches SECTION 3: Strategic Writing in Advertising 3A: Introduction to Advertising 3B: Strategic Message Planners 3C: Audience Personas 3D: Creative Briefs 3E: Social Media in Advertising 3F: Print Promotions 3G: Audio Advertisements 3H: Video Advertisements 3I: Digital Advertisements 3J: Radio and TV Promotions 3K: Public Service Announcements SECTION 4: Strategic Writing in Sales and Marketing 4A: Introduction to Sales and Marketing 4B: Social Media in Sales and Marketing 4C: Content Marketing 4D: Social Media Calendars 4E: Proposals and Marketing Communications Plans 4F: Mobile Messages 4G: Sales Messages 4H: Fundraising Messages 4I: Collateral Materials Appendixes A: A Concise Guide to Punctuation B: A Concise Guide to Grammar C: A Concise Guide to Style D: Tips for Oral Presentations
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
