Crisis Response Advertising
portes grátis
Crisis Response Advertising
Insights and Implications from COVID-19
Hachtmann, Frauke
Taylor & Francis Ltd
07/2023
204
Dura
Inglês
9781032328126
15 a 20 dias
Descrição não disponível.
1. Why Study the Impact of COVID-19 on Advertising Practice 2. The State of the Advertising Industry in the Context of Crises 3. Grounded Theory Design 4. Lockdown: Advertising in Isolation 5. Triple Threat: COVID-19, Protests, and an Election 6. Crisis Response Advertising Strategies for Coping with Reality 7. The Silver Lining 8. The COVID-19 Story: Theory and Practice
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
pandemic communication strategies;consumer behavior analysis;qualitative case studies;advertising agency adaptation;theoretical frameworks in marketing;higher education resource;COVID-19 impact on advertising industry
1. Why Study the Impact of COVID-19 on Advertising Practice 2. The State of the Advertising Industry in the Context of Crises 3. Grounded Theory Design 4. Lockdown: Advertising in Isolation 5. Triple Threat: COVID-19, Protests, and an Election 6. Crisis Response Advertising Strategies for Coping with Reality 7. The Silver Lining 8. The COVID-19 Story: Theory and Practice
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
