Strategic Innovative Marketing and Tourism

Strategic Innovative Marketing and Tourism portes grátis

Strategic Innovative Marketing and Tourism

Navigating Global Trends and Managing Challenges -12th ICSIMAT, Olympus Riviera, Greece, 2025

Gretzel, Ulrike; Vrana, Vasiliki; Kavoura, Androniki

Springer Nature Switzerland AG

04/2026

1013

Dura

Inglês

9783032129673

Pré-lançamento - envio 15 a 20 dias após a sua edição

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A Multidisciplinary Design Perspective for Integrating the Promotion of Intangible Cultural Heritage (ICH) into Higher Education.- The Significance of Place in the Relationship between Tourism and Architecture: Thoughts on Greekness and Sustainability.- Fostering Social Entrepreneurship: The Role of Entre-preneurship Education.- The Role of Employees in Creating Entrepreneurship and Introducing Innovations.
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Open Access;Strategic Innovative Marketing;Tourism Management;Marketing Communication;Social Media;Machine Learning;Open Access;Digital Technologies;eCommerce;Sustainability