Reasserting the Disney Brand in the Streaming Era

Reasserting the Disney Brand in the Streaming Era portes grátis

Reasserting the Disney Brand in the Streaming Era

A Critical Examination of Disney+

Phillips, Jason; Brookey, Robert Alan; Pollard, Timothy

Taylor & Francis Ltd

04/2023

140

Dura

Inglês

9781032422350

15 a 20 dias

Descrição não disponível.
Chapter One: Sign In or Sign Up

Chapter Two: Him too: John Lasseter's sexism and the simple solution of Purl

Chapter Three: Marvel Heroes at Mouseketeer Prices

Chapter Four: The Mandalorian: Disney's "baby" steps toward fan service

Chapter Five: The Wonderful World of Jeff Goldblum

Chapter Six: We're Going to Disney+!
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media industry analysis;intellectual property adaptation;streaming media studies;transmedia branding;political economy media;fan culture research;corporate media acquisitions impact