Authorship as Promotional Discourse in the Screen Industries

Chapter One: The author in promotion; Chapter Two: Into the authorship matrix: Promotional authorship in the franchise blockbuster; Chapter Three: 'Starry-eyed, tough-as-nails': The television showrunner as auteur and as brand; Chapter Four: Opening the branding bottleneck: New models of promotional authorship; Chapter Five: Welcome to the team: promotional authorship in the video game industry; Chapter Six: Conclusion: The undying author

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• Roteiros de cinema e roteiros
• Indústria do cinema
• TV & sociedade
• Vendas e marketing
• Indústria da rádio e da televisão
• Televisão
• Teoria e crítica de filmes

media branding;creative industries marketing;auteur theory;showrunner studies;franchise media analysis;video game publicity;cross-media authorship discourse