Neuro-Advertising
portes grátis
Neuro-Advertising
Brain-friendly advertising for more success in your market
Schwarz, Elke
Springer
12/2022
185
Dura
Inglês
9783658386320
15 a 20 dias
521
Descrição não disponível.
Opportunities and possibilities for the measurability of advertising.- Emotion Index: What emotions sell? What emotions does the advertising trigger?.- Benefit index: To what extent does the advertising convince through brain-appropriate benefits?.- Memory index: How high is the actual memory value?.- Hormone index: Which hormonal reactions are triggered and how do they influence the buying process in customers?.- Impulse index: How well does the advertising use the impulse possibilities? How well do they work?.
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Emotion;Consumer research;Advertising;Neuroscientific methods;Emotion Selling;Marketing Effectiveness;Marketing Agency;Marketing Planning;Marketing Strategy;Marketing Efficiency;Book Neuro Advertising
Opportunities and possibilities for the measurability of advertising.- Emotion Index: What emotions sell? What emotions does the advertising trigger?.- Benefit index: To what extent does the advertising convince through brain-appropriate benefits?.- Memory index: How high is the actual memory value?.- Hormone index: Which hormonal reactions are triggered and how do they influence the buying process in customers?.- Impulse index: How well does the advertising use the impulse possibilities? How well do they work?.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
