Market Research and Analysis

Market Research and Analysis

Methods, Design and Data

GONCALVES, MARCUS

De Gruyter

12/2024

250

Dura

9781501522888

Pré-lançamento - envio 15 a 20 dias após a sua edição

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1: The Purpose of Market Research
2: Market Research Ethics
3: Defining the Research Objective
4: Secondary Research Methods
5: Quantitative Primary Research: Surveys, Data Mining, and Web Scraping
6: Qualitative Primary Research: Surveys, Focus Groups, Observation Studies
7: Survey Development
8: Sampling Techniques
9: Survey Distribution
10: Data Analytics Tools and Descriptive Statistics
11: Data Analysis - Hypothesis Testing
12: Data Analysis: Inferential Statistics
13: Communicating Results
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Market Research Methods; Sampling Techniques; Data Analysis