Managing Tourism Enterprises

Managing Tourism Enterprises portes grátis

Managing Tourism Enterprises

Start-up, Growth and Resilience

Hallak, Dr Rob; Lee, Dr Craig

CABI Publishing

01/2023

256

Mole

Inglês

9781789249422

15 a 20 dias

Descrição não disponível.
Chapter 1: Conceptual Foundations of Tourism Enterprises Chapter 2: Entrepreneurship and New Ventures Chapter 3: Creativity and Innovation Chapter 4: Marketing, Service Quality and Distribution Chapter 5: Business Strategy and Growth Chapter 6: Human Capital and Human Resources- Chapter 7: Leadership for Tourism Enterprises Chapter 8: Sources of Financial Capital Chapter 9: Managing Financial Performance Chapter 10: Social Capital and Business Networks Chapter 11: Crisis Management and Entrepreneurial Resilience Chapter 12: Digital Disruption and New Business Models Chapter 13: Template 1 - Marketing Planning & Strategy Chapter 14: Template 2 - - Feasibility Analysis
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Tourism; entrepreneurship; tourism business strategy; SME; tourism industry resilience; tourism business adaptability; digital disruption within tourism; enterprise success; innovation in tourism business; enterprise in tourism