Luxury Fashion and Media Communication

List of Illustrations
List of Contributors

Introduction
Paula von Wachenfeldt & Magdalena Petersson McIntyre

1. Contemporary Luxury and the Communication of Jewellery
Patrizia Calefato

2. Sensing Luxury: The Meaning and Embodiment of Objects in Film Commercials
Paula von Wachenfeldt

3. Selling luxury: Guided Sensory Communication in the Perfume Store
Magdalena Petersson McIntyre

4. Chanel's Ascent to the Pinnacle of Luxury: A Triadic Model of Evolution for Luxury Brands
Thomai Serdari

5. Sketching agencies, intellectual property rights, and the mediations of luxury
Veronique Pouillard

6. Strategical capabilities of luxury fashion: The case of Loewe
Isabel Garcia Hiljding & Lourdes Susaeta

7. From Tween to Teenagers: The meaning and consumption of luxury amongst children
Yasmin Sekhon Dhillon

8. Motivations, expression, and media: Symbolic consumption of luxury brands in China
Emma Bjoerner and Xinxin Liu

9. Luxury Fashion Brands and ethicality: The importance of expressing one's true self
Gwarlann De Kerviler

Index

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• Indústrias da moda e beleza
• E-commerce: aspectos de negócios
• Vendas e marketing

luxury object; consumption; social media; communication; material; value; luxury industry; French; Italian; Spanish; brands; global market; theory; practice