Fashion Marketing
portes grátis
Fashion Marketing
Strategies, Trends and Innovation
Wiltshire, Jo; Cousins, Catrin
Kogan Page Ltd
03/2026
344
Dura
Inglês
9781398624788
15 a 20 dias
Descrição não disponível.
Section - ONE: Foundations of Fashion Marketing;
Chapter - 01: Introduction to fashion marketing;
Chapter - 02: Understanding the fashion consumer;
Section - TWO: Building a Fashion Brand;
Chapter - 03: Brand identity and positioning;
Chapter - 04: Fashion product development and pricing;
Section - THREE: Fashion Marketing Strategies;
Chapter - 05: Traditional marketing channels;
Chapter - 06: Digital marketing in fashion;
Section - FOUR: Fashion Marketing Trends and Innovation;
Chapter - 07: Sustainability and ethical marketing;
Chapter - 08: Technological advancements in fashion marketing;
Section - FIVE: Global Perspectives and Future Directions;
Chapter - 09: International fashion marketing;
Chapter - 10: The future of fashion marketing
Chapter - 01: Introduction to fashion marketing;
Chapter - 02: Understanding the fashion consumer;
Section - TWO: Building a Fashion Brand;
Chapter - 03: Brand identity and positioning;
Chapter - 04: Fashion product development and pricing;
Section - THREE: Fashion Marketing Strategies;
Chapter - 05: Traditional marketing channels;
Chapter - 06: Digital marketing in fashion;
Section - FOUR: Fashion Marketing Trends and Innovation;
Chapter - 07: Sustainability and ethical marketing;
Chapter - 08: Technological advancements in fashion marketing;
Section - FIVE: Global Perspectives and Future Directions;
Chapter - 09: International fashion marketing;
Chapter - 10: The future of fashion marketing
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
fashion marketing; fashion marketing textbook; global fashion marketing; sustainable fashion marketing; digital fashion marketing; fashion business management; fashion marketing principles; marketing in fashion industry; undergraduate fashion marketing; postgraduate fashion marketing; business school fashion module; marketing for fashion brands; consumer behaviour in fashion; fashion consumer psychology; fashion brand strategy; e-commerce in fashion; social media fashion marketing; global brand management; sustainable fashion practices; ethics in fashion marketing; responsible production in fashion; fashion supply chain marketing; fashion retail strategy; case studies in fashion marketing; fashion marketing theory and practice; fashion marketing coursebook; fashion marketing core text; Kogan Page; Fashion Marketing; fashion marketing education; fashion marketing for students; marketing and sustainability textbook; fashion branding case studies; fashion retail management; fashion communication strategies; cultural trends in fashion; fashion marketing examples; marketing for fashion business students; fashion marketing learning objectives; lecturer resources in fashion marketing; fashion marketing exercises; fashion marketing glossary; Chanel case study; Marks and Spencer marketing; Puma brand strategy; Gymshark marketing analysis; fashion e-commerce strategy; international fashion markets; digital transformation in fashion; fashion marketing pedagogy; fashion business studies; Jo Wiltshite; Catrin Cousins
Section - ONE: Foundations of Fashion Marketing;
Chapter - 01: Introduction to fashion marketing;
Chapter - 02: Understanding the fashion consumer;
Section - TWO: Building a Fashion Brand;
Chapter - 03: Brand identity and positioning;
Chapter - 04: Fashion product development and pricing;
Section - THREE: Fashion Marketing Strategies;
Chapter - 05: Traditional marketing channels;
Chapter - 06: Digital marketing in fashion;
Section - FOUR: Fashion Marketing Trends and Innovation;
Chapter - 07: Sustainability and ethical marketing;
Chapter - 08: Technological advancements in fashion marketing;
Section - FIVE: Global Perspectives and Future Directions;
Chapter - 09: International fashion marketing;
Chapter - 10: The future of fashion marketing
Chapter - 01: Introduction to fashion marketing;
Chapter - 02: Understanding the fashion consumer;
Section - TWO: Building a Fashion Brand;
Chapter - 03: Brand identity and positioning;
Chapter - 04: Fashion product development and pricing;
Section - THREE: Fashion Marketing Strategies;
Chapter - 05: Traditional marketing channels;
Chapter - 06: Digital marketing in fashion;
Section - FOUR: Fashion Marketing Trends and Innovation;
Chapter - 07: Sustainability and ethical marketing;
Chapter - 08: Technological advancements in fashion marketing;
Section - FIVE: Global Perspectives and Future Directions;
Chapter - 09: International fashion marketing;
Chapter - 10: The future of fashion marketing
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
fashion marketing; fashion marketing textbook; global fashion marketing; sustainable fashion marketing; digital fashion marketing; fashion business management; fashion marketing principles; marketing in fashion industry; undergraduate fashion marketing; postgraduate fashion marketing; business school fashion module; marketing for fashion brands; consumer behaviour in fashion; fashion consumer psychology; fashion brand strategy; e-commerce in fashion; social media fashion marketing; global brand management; sustainable fashion practices; ethics in fashion marketing; responsible production in fashion; fashion supply chain marketing; fashion retail strategy; case studies in fashion marketing; fashion marketing theory and practice; fashion marketing coursebook; fashion marketing core text; Kogan Page; Fashion Marketing; fashion marketing education; fashion marketing for students; marketing and sustainability textbook; fashion branding case studies; fashion retail management; fashion communication strategies; cultural trends in fashion; fashion marketing examples; marketing for fashion business students; fashion marketing learning objectives; lecturer resources in fashion marketing; fashion marketing exercises; fashion marketing glossary; Chanel case study; Marks and Spencer marketing; Puma brand strategy; Gymshark marketing analysis; fashion e-commerce strategy; international fashion markets; digital transformation in fashion; fashion marketing pedagogy; fashion business studies; Jo Wiltshite; Catrin Cousins
