Internal communication and management

Internal communication and management

Theory and praxis communication-centered management

Knorre, Susanne; Buchholz, Ulrike

Springer

01/2023

248

Mole

Inglês

9783658386139

15 a 20 dias

452

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Introduction to communication-based management theory.- Perspectives of internal communication in the context of agile corporate management.- Task areas of corporate management and the contribution of internal communication: normative leadership, strategic controlling, organization, innovation management, diversity management, change management, network management, crisis management, compliance management.- Internal corporate communication as a profession: status and perspectives of a management function in transition.- Internal communication as corporate management: outlook on further development.
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Book Corporate Management;Basics of corporate management;Strategic controlling;Management Communication;Change Management;Agility;Agile Management;Management tasks;Company;Competence;Task;Challenge;Executive;Strategy;Employees;Organization;Practical example