Food Advertising to Children in Australia

Food Advertising to Children in Australia portes grátis

Food Advertising to Children in Australia

Reaching Out to Old Targets Using New Media

Saha, Nipa

Emerald Publishing Limited

04/2026

184

Dura

Inglês

9781804556955

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Chapter 1. Children's Cognitive Skill and Children as Consumers

Chapter 2. Historical Insights into the Policy Responses Addressing Community Concerns over Unhealthy Food Advertising to Children in Australia

Chapter 3. Food Advertising and its Role in Forming Unhealthy Eating Habits in Children

Chapter 4. A Television Advertisement and its Relationship to Children's Purchase Request, Unhappiness and Parent- Child Conflict

Chapter 5. Making Meaning: How Advertisers Use Appeals in Food and Beverage Television Advertising

Chapter 6. Targeting Children Using Social Media and Gaming Platforms: Viral Marketing and Children's Online Privacy

Chapter 7. Promoting Food on Multiple Media Channels to Target Children: Cross Media Marketing

Chapter 8. Protecting Children Online: A Comparision of UK and Australian Regulatory Initiatives
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Policy; Sociology; Childhood Obesity; Eating Disorders; Media Literacy; Regulation