Digital Product Management
Digital Product Management
Strategic Planning and Market Opportunity
Lee, Boon Kee
Taylor & Francis Ltd
04/2025
288
Dura
Inglês
9781032776712
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Table of Contents
1. Digital Product Management Overview
2. Digital Transformation and Market Dynamics
3. Managing Expectations and Stakeholder Dynamics
4. Lessons from Market Successes and Challenges
5. Product Team Model
6. The Digital Product Manager
7. Digital Product Management Framework
8. Defining a Product Strategy
9. Exploring Market Dynamics
10. Navigating Market Opportunities
11. Building a Business Case
12. Developing a Product Positioning
13. Selecting Pricing and Packaging Strategies
14. Crafting a Go-to-Market Strategy
15. The Art of Product Planning
16. Managing Product Requirements and Lifecycles
17. Bridging Strategy with Execution
1. Digital Product Management Overview
2. Digital Transformation and Market Dynamics
3. Managing Expectations and Stakeholder Dynamics
4. Lessons from Market Successes and Challenges
5. Product Team Model
6. The Digital Product Manager
7. Digital Product Management Framework
8. Defining a Product Strategy
9. Exploring Market Dynamics
10. Navigating Market Opportunities
11. Building a Business Case
12. Developing a Product Positioning
13. Selecting Pricing and Packaging Strategies
14. Crafting a Go-to-Market Strategy
15. The Art of Product Planning
16. Managing Product Requirements and Lifecycles
17. Bridging Strategy with Execution
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Digital Product;Product Team;Product Manager;Product Management Framework;Product Strategy;Product Planning;Product Development;Product Marketing;Product Support;Sustainable Business Model;Ethical Impact Assessment
Table of Contents
1. Digital Product Management Overview
2. Digital Transformation and Market Dynamics
3. Managing Expectations and Stakeholder Dynamics
4. Lessons from Market Successes and Challenges
5. Product Team Model
6. The Digital Product Manager
7. Digital Product Management Framework
8. Defining a Product Strategy
9. Exploring Market Dynamics
10. Navigating Market Opportunities
11. Building a Business Case
12. Developing a Product Positioning
13. Selecting Pricing and Packaging Strategies
14. Crafting a Go-to-Market Strategy
15. The Art of Product Planning
16. Managing Product Requirements and Lifecycles
17. Bridging Strategy with Execution
1. Digital Product Management Overview
2. Digital Transformation and Market Dynamics
3. Managing Expectations and Stakeholder Dynamics
4. Lessons from Market Successes and Challenges
5. Product Team Model
6. The Digital Product Manager
7. Digital Product Management Framework
8. Defining a Product Strategy
9. Exploring Market Dynamics
10. Navigating Market Opportunities
11. Building a Business Case
12. Developing a Product Positioning
13. Selecting Pricing and Packaging Strategies
14. Crafting a Go-to-Market Strategy
15. The Art of Product Planning
16. Managing Product Requirements and Lifecycles
17. Bridging Strategy with Execution
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.