Digital Product Management

Digital Product Management

Strategic Planning and Market Opportunity

Lee, Boon Kee

Taylor & Francis Ltd

04/2025

288

Mole

Inglês

9781032776705

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Table of Contents

1. Digital Product Management Overview

2. Digital Transformation and Market Dynamics

3. Managing Expectations and Stakeholder Dynamics

4. Lessons from Market Successes and Challenges

5. Product Team Model

6. The Digital Product Manager

7. Digital Product Management Framework

8. Defining a Product Strategy

9. Exploring Market Dynamics

10. Navigating Market Opportunities

11. Building a Business Case

12. Developing a Product Positioning

13. Selecting Pricing and Packaging Strategies

14. Crafting a Go-to-Market Strategy

15. The Art of Product Planning

16. Managing Product Requirements and Lifecycles

17. Bridging Strategy with Execution
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Digital Product;Product Team;Product Manager;Product Management Framework;Product Strategy;Product Planning;Product Development;Product Marketing;Product Support;Sustainable Business Model;Ethical Impact Assessment