Consumer Responses to Corporate Responsibility and Branding

Introduction.- Study 1: Perceived Corporate Social Responsibility Effects across Nations - The Role of National Institutions.- Study 2: Joint Role of Corporate Communication Budget Allocation and Internet Penetration in Multinationals' Corporate Brand Equity Cross-National Effects. A hierarchical three-way interaction.- Study 3: The Role of Regulative Institutions in the Effects of Social, Environmental and Economic CSR Dimensions across Nations.- Final Remarks.

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