Communication in Sport Management
portes grátis
Communication in Sport Management
Pedersen, Paul M.
Taylor & Francis Ltd
11/2024
228
Dura
9781032859019
15 a 20 dias
Descrição não disponível.
'1. Introduction to Communication in Sport Management. Part 1. Engagement within Communication in Sport Management. 2. Sport Fandom in the Digital World. 3. Fantasy Sport and Media Consumption. 4. Social Media in Sport Management: Contemporary Dimensions. Part 2. Technology within Communication in Sport Management. 5. Communication in Esports: An Overview of Esports Consumption. 6. Using Social Network Analysis in Sport Communication Research. Part 3. Branding in Sport Management. 7. Brand Communication through Sport Video Games. 8. Communicating the Athlete Brand. Part 4. Publicity within Communication in Sport Management. 9. Applying Public Relations Theory to Increase the Understanding of Sport Communication. 10. College Sports Communications: Evolution of the Field. Part 5. Finance within Communication in Sport Management. 11. The Economic Landscape in Sport Communication. 12. Broadcast Rights for Mediated Sport. Part 6. Health Communication in Sport Management. 13. Online Abuse in Sport. 14. Health Communication and Sport: Challenges and Opportunities. Part 7. Crisis Communication in Sport Management. 15. Sport, Social Media, and Crisis Communication. 16. Sport Scandals and the Disruption of Meaning and Communicative Expectations.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Paul Pedersen;sport communication;sport management;sport business;fandom;fantasy sport;esports;Social Network Analysis;video games;brand communication;athlete brands;public relations;college athletics;sports broadcasting;broadcasting rights;online abuse;health communication;crisis communication;social media;sport scandals
'1. Introduction to Communication in Sport Management. Part 1. Engagement within Communication in Sport Management. 2. Sport Fandom in the Digital World. 3. Fantasy Sport and Media Consumption. 4. Social Media in Sport Management: Contemporary Dimensions. Part 2. Technology within Communication in Sport Management. 5. Communication in Esports: An Overview of Esports Consumption. 6. Using Social Network Analysis in Sport Communication Research. Part 3. Branding in Sport Management. 7. Brand Communication through Sport Video Games. 8. Communicating the Athlete Brand. Part 4. Publicity within Communication in Sport Management. 9. Applying Public Relations Theory to Increase the Understanding of Sport Communication. 10. College Sports Communications: Evolution of the Field. Part 5. Finance within Communication in Sport Management. 11. The Economic Landscape in Sport Communication. 12. Broadcast Rights for Mediated Sport. Part 6. Health Communication in Sport Management. 13. Online Abuse in Sport. 14. Health Communication and Sport: Challenges and Opportunities. Part 7. Crisis Communication in Sport Management. 15. Sport, Social Media, and Crisis Communication. 16. Sport Scandals and the Disruption of Meaning and Communicative Expectations.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Paul Pedersen;sport communication;sport management;sport business;fandom;fantasy sport;esports;Social Network Analysis;video games;brand communication;athlete brands;public relations;college athletics;sports broadcasting;broadcasting rights;online abuse;health communication;crisis communication;social media;sport scandals
