Sports Publicity

Sports Publicity

A Practical Approach

Favorito, Joe

Taylor & Francis Ltd

12/2024

382

Mole

9781032769264

Pré-lançamento - envio 15 a 20 dias após a sua edição

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1. How it all got started. 2. Getting started and building contacts/volunteerism: Networking, listening, showing up, and most importantly GSD! 3. Reading, writing, and speaking-and not just in English: Walking the walk and talking the talk. 4. Now pitching ... building bridges, not walls ... : No mediums should be rare when selling sizzle or steak. 5. Communicating in the collegiate environment: SID is not just the name of the accounting teacher. 6. Working with a professional team: The grind of the endless season. 7. Working with an individual sport and athlete: There's no "I" in team, but there is a "me". 8. The league communications office: Making the 300-pound gorilla warm and fuzzy. 9. Social media and "connecting you to your world". 10. The press conference: If it ain't catered it ain't journalism. 11. Crisis management: A little foresight and planning can go a long way. 12. Expanding beyond your limits ... understanding and embracing global storytelling ... : The meat is not proportional to the size of the cheese. 13. Influence, reach, relevance, framing ... finding the blue ocean and swimming for storytelling success .... 14. Timeless and noteworthy: Best practices in storytelling to be admired, emulated, and built upon.
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public relations;sports public relations;strategic communications;crisis management;sports marketing;sports publicity;sports ethics;athlete marketing;Joe Favorito;sports agents;digital media;social media;sports brands;press conference;strategic management;media relations