Transhumanisms and Biotechnologies in Consumer Society

Introduction: Live very long and prosper? Transhumanist visions and ambitions in 2021 and beyond... 1. Transhumanism in speculative fiction 2. An IVF survivor unravels fertility industry narratives 3. IVF survivorship, the IVF memoir and reproductive activism 4. Social inequalities, reproductive bodies, and technological interventions 5. Perfecting or selecting? When 'kinds of children' are the objective 6. The Promethean biohacker: on consumer biohacking as a labour of love 7. Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China 8. Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare 9. Wearable technologies, brand community and the growth of a transhumanist vision

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transhumanism;Consumer Behaviour;Health Marketing;Biotechnology;Reproductive technologies;Body studies;Ovarian Hyperstimulation Syndrome;CCR5 Gene;Age Related Fertility Decline;Mitochondrial Replacement Therapies;Influence Birth Outcomes;Art Industry;BRCA Gene Mutation;CRISPR Technology;Transhumanist Aspirations;Transhumanist Vision;Reproductive Tourism;NIPT;CRISPR;Men's Reproductive Health;BRCA Mutation;IVF Clinic;BRCA Gene;Genetic Testing Companies;Selective Reproduction;IVF Patient;White Corpuscles;Specific DNA Mutation;Brand Community;Netnographic Data;Cultural Cognitive Pillar