Corporate Newsroom
portes grátis
Corporate Newsroom
Steering Companies Efficiently Through Communication
Moss, Christoph
Springer Nature Switzerland AG
04/2022
154
Mole
Inglês
9783030676445
15 a 20 dias
240
Descrição não disponível.
"There will never be a Newsroom." - The discussion.- Part I: Theoretical basics.- Integrated Communication in the Corporate Newsroom as a contribution to enterprise value.- The journalistic Newsroom as a blueprint for corporate communications.- The Corporate Newsroom model.- Strategic Content Marketing in the Corporate Newsroom.- Efficiency and effectiveness: Controlling in the Corporate Newsroom.- The dissemination of Corporate Newsrooms in practice: empirical studies.- The Digital Shop Window: The Social Media Newsroom as a Communicative Hub.- Part II: Case studies.- Case study DATEV: The introduction of a Corporate Newsroom as a change project.- Case study Dutch National Police: Building trust with a Corporate Newsroom.- Case study R+V Insurance: Meeting new challenges with a Corporate Newsroom.- Case study Swiss Life Germany: The Corporate Newsroom as a motor of digitisation.- The Authors.
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Corporate Communications;Newsroom;Newsroom Models;Organizational Communications;Steering Companies
"There will never be a Newsroom." - The discussion.- Part I: Theoretical basics.- Integrated Communication in the Corporate Newsroom as a contribution to enterprise value.- The journalistic Newsroom as a blueprint for corporate communications.- The Corporate Newsroom model.- Strategic Content Marketing in the Corporate Newsroom.- Efficiency and effectiveness: Controlling in the Corporate Newsroom.- The dissemination of Corporate Newsrooms in practice: empirical studies.- The Digital Shop Window: The Social Media Newsroom as a Communicative Hub.- Part II: Case studies.- Case study DATEV: The introduction of a Corporate Newsroom as a change project.- Case study Dutch National Police: Building trust with a Corporate Newsroom.- Case study R+V Insurance: Meeting new challenges with a Corporate Newsroom.- Case study Swiss Life Germany: The Corporate Newsroom as a motor of digitisation.- The Authors.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
