Social Media Monetization
portes grátis
Social Media Monetization
Platforms, Strategic Models and Critical Success Factors
Li, Yangchun; Young, Susan M.; Martinez-Lopez, Francisco J.
Springer International Publishing AG
09/2022
243
Dura
Inglês
9783031145742
15 a 20 dias
507
Descrição não disponível.
Part I: An Introduction to Social Media Monetization.- 1. Introduction.- Part II: A Strategic Framework for Social Media Monetization.- 2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising.- 3. How Companies Can Use Social Media for Social Selling.- 4. How Social Media Profits from Advertising and Social Commerce.- 5. How Social Media Can Monetize by Offering Premium Service or Content.- Part III: Know-how for Companies to Monetize Social Media.- 6. Monetization Process for Companies.- 7. Social Media Strategy Design.- 8. Optimizing the Use of Four Major Social Media Platforms.- 9. Cases and Analyses of Companies Leveraging Social Media.- Part IV: Knowhow for Social Media Companies to Garner Maximal Revenue.- 10. Monetization Strategy Implementation for Social Media Companies.- 11. Business Model Design for Social Media Companies.- 12. Information System and Structure Design for Social Media Monetization.- 13. Social Media Monetization and Demonetization: Risks, Challenges, and Potential Solutions.- 14. Cases and Analyses of Social Media Companies.- Part V: Buried Treasure in the Roadmap Towards Monetization.- 15. New Technologies to Enhance Money-Making Potential.
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Social Media;Monetization;Success Factor;Strategic Models;ROI Rate
Part I: An Introduction to Social Media Monetization.- 1. Introduction.- Part II: A Strategic Framework for Social Media Monetization.- 2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising.- 3. How Companies Can Use Social Media for Social Selling.- 4. How Social Media Profits from Advertising and Social Commerce.- 5. How Social Media Can Monetize by Offering Premium Service or Content.- Part III: Know-how for Companies to Monetize Social Media.- 6. Monetization Process for Companies.- 7. Social Media Strategy Design.- 8. Optimizing the Use of Four Major Social Media Platforms.- 9. Cases and Analyses of Companies Leveraging Social Media.- Part IV: Knowhow for Social Media Companies to Garner Maximal Revenue.- 10. Monetization Strategy Implementation for Social Media Companies.- 11. Business Model Design for Social Media Companies.- 12. Information System and Structure Design for Social Media Monetization.- 13. Social Media Monetization and Demonetization: Risks, Challenges, and Potential Solutions.- 14. Cases and Analyses of Social Media Companies.- Part V: Buried Treasure in the Roadmap Towards Monetization.- 15. New Technologies to Enhance Money-Making Potential.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
