Continuum of Consumer Choice

Continuum of Consumer Choice

Foxall, Gordon R.

Taylor & Francis Ltd

03/2024

218

Dura

Inglês

9781032201573

15 a 20 dias

Descrição não disponível.
Preface

Chapter 1 Introduction

Part I Conceptualizing Consumer Choice

Chapter 2 Context, Valuation, and Rationality

Chapter 3 A Research Strategy for Consumer Psychology

Chapter 4 The Significance of Temporal Horizon

Part II Levels of Exposition

Chapter 5 A Suite of Models

Chapter 6 Coming to Terms with Intentionality

Chapter 7 Neural Foundations of Valuation

Part III Confronting Conceptual Duality

Chapter 8 Responsive Behavior and Considered Action

Chapter 9 Complementarity and Incommensurability

Chapter 10 Confluence

Bibliography
consumer choice;consumer theory;consumer research;marketing;Behavioural Perspective Model