Sustainability Marketing

PART I. MARKETING SCENARIO IN THE 21ST CENTURYChapter 1. Brief history of business and its sustainability
Chapter 2. Conventional marketing practices
Chapter 3. The Sustainability Challenge
Chapter 4. Marketing and socio-ecological balance
PART II. SUSTAINABILITY MARKETING: A NEW PARADIGM
Chapter 5. The basic concept of Sustainability marketing
Chapter 6. Sustainability Marketing - The Environmental Perspective
Chapter 7. Sustainability Marketing - The Social Perspective
Chapter 8. Sustainability Marketing - The Economic Perspective
PART III. CONSUMER ORIENTED SUSTAINABILITY MARKETING
Chapter 9. Market segmentation, targeting and positioning
Chapter 10. The Sustainable consumer
Chapter 11. Sustainability Marketing Mix
Chapter 12. Sustainability Branding
PART IV. SUSTAINABILITY MARKETING: STRATEGIC INTENT
Chapter 13. Foundation of Strategic Sustainability marketing
Chapter 14. Sustainability and Business environments
Chapter 15. Sustainability Marketing Strategy formulation
PART V. SUSTAINABILITY MARKETING: CONTEMPORARAY ISSUES
Chapter 16. Digitalisation and Sustainability
Chapter 17. Contemporary issues in Sustainability Marketing

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• Negócios e meio ambiente :abordagem ecologica
• Vendas e gestão do marketing
• Estratégia de negócios

Sustainability; Sustainability Marketing; Business Management; Strategic Marketing; Sustainable Develop; Digitalisation and sustainability