Successful Social Activism and Unintended Market Emergence

Part I Two Issues Related to Research on Social Movements Targeting Companies.- 1 Introduction.- 2 Characteristics of Shoes and the Footwear Industry.- Part II Direct Effect of Activism: How an SMO Succeeded in Changing Corporate Behavior.- 3 Social Movement Targeting Companies.- 4 JIF's Initial Strategy.- 5 Adjustment of JIF's Strategy and Diffusion of Shoe Fitters.- Part III Indirect Effect of Activism: How Unintended Markets Emerged after an SMO's Success.- 6 Social Movement Targeting Companies and Market Emergence.- 7 Emergence of the Comfort Shoe Market and Changes in Consumer Awareness.- 8 The European Comfort Shoe Market: Seeking Further Health Functions.- 9 The Walking Support Insoles Market: Moving Toward Walking Support.- 10 The Fashion-Oriented Transparent Insole Market: Fashioning Walking Support Insoles.- Part IV Unintended Consequences of Successful Activism.- 11 Conclusion.- Appendices.- References.- Index.

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• Teoria e comportamento organizacional
• Organizações não lucrativas
• Estratégia de negócios
• Comercio do retalho
• Espírito de iniciativa
• Pequenos negócios e autoemprego

Unintended Consequences;Social Movements;Market Emergence;SMEs;Japanese Shoe Industry;#KuToo context