Strategic Public Relations Writing
portes grátis
Strategic Public Relations Writing
Proven Tactics and Techniques
Salvatore, Jeanne; Eggensperger, Jim
Taylor & Francis Ltd
06/2022
216
Mole
Inglês
9781032163871
15 a 20 dias
426
Descrição não disponível.
Chapter 1 Introduction Chapter 2 Creating News Chapter 3 Persuasive PR Writing Chapter 4 Words Matter: Editing Chapter 5 News Releases Chapter 6 Media Kits: Media Advisories, Q&As, Bios, Fact Sheets and Corporate Profiles Chapter 7 Pitching a Story Chapter 8 Editorials and Op-eds Chapter 9 Strategic Social Media Chapter 10 Scripting Videos and Podcasts Chapter 11 Speeches, Presentations and Media Interviews Chapter 12 Blogs, Vlogs, and Newsletters Chapter 13 Infographics and Data Displays Chapter 14 Business Writing: Memos, Emails, Etcetera Chapter 15 Key Elements of a PR Campaign Appendices A. Campaign Planner B. Glossary
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
communication;communication strategy;journalism and PR;PR writing;PR strategy;practical communication;writing techniques;professional writing;PR Writer;News Releases;Public Relations Writer;Ceo;PR Professional;PR Pro;PR People;News Outlets;Nonprofit Organizations;Follow;Wo;News Hook;ABC Org;Company's Ceo;American Rhetoric Website;Strategic Public Relations;Social Media;Strategic PR;PR Program;Media Kit;PRSA;Editorial Board Meeting;AP Stylebook;CCO;PR Pitch
Chapter 1 Introduction Chapter 2 Creating News Chapter 3 Persuasive PR Writing Chapter 4 Words Matter: Editing Chapter 5 News Releases Chapter 6 Media Kits: Media Advisories, Q&As, Bios, Fact Sheets and Corporate Profiles Chapter 7 Pitching a Story Chapter 8 Editorials and Op-eds Chapter 9 Strategic Social Media Chapter 10 Scripting Videos and Podcasts Chapter 11 Speeches, Presentations and Media Interviews Chapter 12 Blogs, Vlogs, and Newsletters Chapter 13 Infographics and Data Displays Chapter 14 Business Writing: Memos, Emails, Etcetera Chapter 15 Key Elements of a PR Campaign Appendices A. Campaign Planner B. Glossary
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
communication;communication strategy;journalism and PR;PR writing;PR strategy;practical communication;writing techniques;professional writing;PR Writer;News Releases;Public Relations Writer;Ceo;PR Professional;PR Pro;PR People;News Outlets;Nonprofit Organizations;Follow;Wo;News Hook;ABC Org;Company's Ceo;American Rhetoric Website;Strategic Public Relations;Social Media;Strategic PR;PR Program;Media Kit;PRSA;Editorial Board Meeting;AP Stylebook;CCO;PR Pitch
