Effective Financial Communication
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Effective Financial Communication
Key Concepts, Empirical Insights, and Implications for Practice
Hoffmann, Christian Pieter; Strauss, Nadine
Taylor & Francis Ltd
07/2024
248
Mole
9781032222592
Pré-lançamento - envio 15 a 20 dias após a sua edição
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1. Introduction to Effective Financial Communication Part I: Foundations of Effective Financial Communication 2. The Capital Market Arena: Capital, Human Behavior, and Stakeholder Capitalism 3. The History of Financial Communication 4. Financial Communicators and the Financial Communication Profession 5. Capital Market Participants and Financial Communication Audiences 6. The Instruments of Financial Communication Part II: Objectives and Management of Effective Financial Communication 7. The Role of Disclosure and Corporate Social Responsibility in Financial Communication 8. The Role of Narratives and Equity Storytelling in Financial Communication 9. The Role of Media Relations and Agenda Setting in Financial Communication 10. The Role of Boundary Spanning and Relationship Management in Financial Communication 11. The Effects of Financial Communication on Corporations, Capital Markets, the Media and the Public Sphere 12. Managing Financial Communication 13. Evaluating Financial Communication 14. The Future of Financial Communication
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financial communication;communication and finance
1. Introduction to Effective Financial Communication Part I: Foundations of Effective Financial Communication 2. The Capital Market Arena: Capital, Human Behavior, and Stakeholder Capitalism 3. The History of Financial Communication 4. Financial Communicators and the Financial Communication Profession 5. Capital Market Participants and Financial Communication Audiences 6. The Instruments of Financial Communication Part II: Objectives and Management of Effective Financial Communication 7. The Role of Disclosure and Corporate Social Responsibility in Financial Communication 8. The Role of Narratives and Equity Storytelling in Financial Communication 9. The Role of Media Relations and Agenda Setting in Financial Communication 10. The Role of Boundary Spanning and Relationship Management in Financial Communication 11. The Effects of Financial Communication on Corporations, Capital Markets, the Media and the Public Sphere 12. Managing Financial Communication 13. Evaluating Financial Communication 14. The Future of Financial Communication
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
