Strategic Management

Introduction Part I: The perspectives of strategic analysis 1. The "situational" and "evolutionary" perspectives 2. The "objective reality" and the "subjective perspective" 3. Strategic analysis: methodological scheme Part II: The strategic map: The regions, the pathway and the objects of analysis 1. The first region of the map: today's firm 2. The second region of the map: the strategic transformation 3. The third region of the map: performance 4. The fourth region of the map: corporate governance and internal control system 5. The fifth region of the map: the values and the identity of the firm Book Overview

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• Teoria e comportamento organizacional
• Matemática e sistemas do negócio
• Estratégia de negócios
• Gestão da produção e do controlo de qualidade

Strategic management;Corporate governance;The nature of the firm;Strategic analysis;Firm performance;Strategic roadmap;Internal control systems;Operations, strategy, and implementation;Values and corporate identity