Fashion Management

Fashion Management

A Strategic Approach

Roncha, Ana; Gee, Liz; Varley, Rosemary; Radclyffe-Thomas, Natascha

Bloomsbury Publishing PLC

11/2024

448

Dura

9781350340541

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Forward
Preface
Chapter 1: Introducing a Strategic Approach to Fashion Management
Chapter 2: Strategic Planning and Implementation
Chapter 3: International Fashion Management
Chapter 4: Fashion Marketing
Chapter 5: Fashion Brand Management
Chapter 6: Fashion Marketing Communications
Chapter 7: Managing Fashion Customers
Chapter 8: Fashion Merchandise Management
Chapter 9: Fashion Supply Chain Management
Chapter 10: Managing Routes to Fashion Markets
Chapter 11: Managing Fashion Retail Space and Place
Chapter 12: Managing Fashion Responsibly
Chapter 13: Financial Management in Fashion
Chapter 14: Managing Risk in Fashion
Chapter 15: Fashion Law
Chapter 16: Fashion Futures
Index

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fashion management; fashion buying; fashion; fashion industry; strategic fashion management; fashion strategy; brand identity; merchandising; fashion marketing