Strategic Communications in Africa
portes grátis
Strategic Communications in Africa
The Sub-Saharan Context
Mhute, Isaac; Jakaza, Ernest; Mangeya, Hugh
Taylor & Francis Ltd
12/2021
256
Dura
Inglês
9781032123387
15 a 20 dias
539
Descrição não disponível.
1 Introduction: conceptualising strategic communication in sub-Saharan Africa Isaac Mhute, Hugh Mangeya and Ernest Jakaza. 2 Strategic communication: can African indigenous popular music come to play? Israel Ayinla Fadipe and Abiodun Salawu. 3 'Keep speaking vernacular': Yoruba language as a strategic communication tool for consumers' gaining and sales promotion in streets adverts of product and services in Ibadan metropolis, Nigeria. Adeola Obafemi Mobolaji. 4 Iconic animals and Basotho's identities: the relational image of a people in selected epitaphs Taofik Olasunkanmi Adesanmi . 5 The narrative as an organisation's DNA in strategic communication: the case of Matonjeni Hugh Mangeya. 6 Introducing the stakeholder-oriented strategic communicative control approach Mkhululi Hondo and Ernest Jakaza. 7 Sexually suggestive content in advertising: a multimodal social semiotic analysis of Mambo's Chicken advertisements on Twitter Tambawoga C. Muchena. 8 The relationship between social media and social capital: a case of Seed Co Limited, Zimbabwe Lovemore Mutonga and Patrick Mutandwa. 9 Pursuing knowledge translation: the missing link in knowledge economies of developing countries Umali Saidi, Hazel T. Ngoshi and Bhekinkosi Ndlovu. 10 Strategic communication in sub-Saharan Africa: reappraisal of John Marston's RACE Model of the public relations process Kingsley Chukwuemeka Izuogu, Onyekwere Okpara and Dennis Ugochukwu Omeonu. 11 A socio-cultural approach to corporate reputation management: a case of Clicks Pharmaceuticals, South Africa Caroline Makoni. 12 Research for strategic communication as a vehicle for reputation management: a case of Mugabe's ZANU-PF Isaac Mhute. 13 Discontinuance discourses as an organisation's strategic communication: a case of ZANU-PF Ernest Jakaza. 14 Is social media a solution to limited media space? Communicating alternative politics in Tanzania Festo Mulinda. 15 A critical discourse analysis of media landscape and political conflict in Zimbabwe from 2000 to the Mnangagwa era Esther Mavengano and Tobias Marevesa. 16 Conclusion: strategic communication in sub-Saharan Africa and its futures Ernest Jakaza, Isaac Mhute and Hugh Mangeya
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
SC;NGO Forum;Strategic Communication Practice;Translated Research Knowledge;Discontinuance Discourse;African Indigenous Language;Public Relations Process;Ibadan Metropolis;African Popular Music;ZANU PF Government;ZBC.;Commemorative Function;Strategic Communication Plan;Organisation's Strategic Communication;Indigenous Language;Political Parties;Online Tv;Ceo's Statement;Monroe's Motivated Sequence;National Healing;Employee Engagement;African Indigenous Music;MDC Member;Strategic Communication Practitioners;Public Relations Professional
1 Introduction: conceptualising strategic communication in sub-Saharan Africa Isaac Mhute, Hugh Mangeya and Ernest Jakaza. 2 Strategic communication: can African indigenous popular music come to play? Israel Ayinla Fadipe and Abiodun Salawu. 3 'Keep speaking vernacular': Yoruba language as a strategic communication tool for consumers' gaining and sales promotion in streets adverts of product and services in Ibadan metropolis, Nigeria. Adeola Obafemi Mobolaji. 4 Iconic animals and Basotho's identities: the relational image of a people in selected epitaphs Taofik Olasunkanmi Adesanmi . 5 The narrative as an organisation's DNA in strategic communication: the case of Matonjeni Hugh Mangeya. 6 Introducing the stakeholder-oriented strategic communicative control approach Mkhululi Hondo and Ernest Jakaza. 7 Sexually suggestive content in advertising: a multimodal social semiotic analysis of Mambo's Chicken advertisements on Twitter Tambawoga C. Muchena. 8 The relationship between social media and social capital: a case of Seed Co Limited, Zimbabwe Lovemore Mutonga and Patrick Mutandwa. 9 Pursuing knowledge translation: the missing link in knowledge economies of developing countries Umali Saidi, Hazel T. Ngoshi and Bhekinkosi Ndlovu. 10 Strategic communication in sub-Saharan Africa: reappraisal of John Marston's RACE Model of the public relations process Kingsley Chukwuemeka Izuogu, Onyekwere Okpara and Dennis Ugochukwu Omeonu. 11 A socio-cultural approach to corporate reputation management: a case of Clicks Pharmaceuticals, South Africa Caroline Makoni. 12 Research for strategic communication as a vehicle for reputation management: a case of Mugabe's ZANU-PF Isaac Mhute. 13 Discontinuance discourses as an organisation's strategic communication: a case of ZANU-PF Ernest Jakaza. 14 Is social media a solution to limited media space? Communicating alternative politics in Tanzania Festo Mulinda. 15 A critical discourse analysis of media landscape and political conflict in Zimbabwe from 2000 to the Mnangagwa era Esther Mavengano and Tobias Marevesa. 16 Conclusion: strategic communication in sub-Saharan Africa and its futures Ernest Jakaza, Isaac Mhute and Hugh Mangeya
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
SC;NGO Forum;Strategic Communication Practice;Translated Research Knowledge;Discontinuance Discourse;African Indigenous Language;Public Relations Process;Ibadan Metropolis;African Popular Music;ZANU PF Government;ZBC.;Commemorative Function;Strategic Communication Plan;Organisation's Strategic Communication;Indigenous Language;Political Parties;Online Tv;Ceo's Statement;Monroe's Motivated Sequence;National Healing;Employee Engagement;African Indigenous Music;MDC Member;Strategic Communication Practitioners;Public Relations Professional
