Applied Social Marketing and Quality of Life
portes grátis
Applied Social Marketing and Quality of Life
Case Studies from an International Perspective
Rivera, Reynaldo G.; Galan-Ladero, M. Mercedes
Springer Nature Switzerland AG
12/2021
429
Dura
Inglês
9783030832858
15 a 20 dias
834
Descrição não disponível.
Theoretical Background: Social Marketing & Quality Of Life.- Health: Disease Prevention And Risk Behavior.- "Laboratory Of Hemoderivative: Commitment To The Quality Of Life. Social Marketing Campaign "Donate Plasma, Donate Smiles"".- The Importance Of Social Marketing In Skin Cancer Prevention: The Case Of Portugal.- Quality Of Life As An Outcome Disclosure Of Positive Appeals In Social Advertisements: The Case Of Hiv/Aids Prevention Campaigns.- Covid-19 Pandemic & Social Marketing: Enhancing Quality Of Life In A Global Health Crisis.- From "Stoptober" In The Uk To "Mois Sans Tabac" In France: How To Import And Evaluate A Complex And Large-Scale Social Marketing Campaign.- Promoting Quality Of Life Through A Social Marketing Campaign For Road Safety.- Case Study: Micro Documentary "Prevention On The Web" For School Children In The City Of El Alto (Bolivia). A Proposal For Its Improvement.- Social Marketing, Quality Of Life, Well-Being, And Violence Against Women: Analysis Of The Hashtag #Metoo.- Safe & Healthy Lifestyles.- "For A Million Steps": The Use Of Social Marketing And Wearable Devices In The Promotion Of Physical Exercise To Achieve Quality Of Life.- "The Behobia - San Sebastian Race. Promoting Sport, Health And The Quality Of Community Life".- An Original Social Marketing Campaign To "Try Vegan": Effectiveness And Impact On Quality Of Life.- The Impact Of Sustainable Food Systems On Quality Of Life: Innovating Hospital Food For Health, Healing And Well-Being Of People And Planet.- "Pakistan Without Waste": Improving The Quality Of Life Through Corporate Social Marketing.- La Hormiga Verde As A Case Of Social Marketing To Improve The Quality Of Life Through Recycling Waste Electrical And Electronic Equipment (Weee).- Social Marketing For Flood Risk Management: A Local Communication Campaign In Spain.- We Stay Well Together: A Social Marketing Campaign.- Inclusion & Interpersonal Relationships.- Case Mosca Hnos.: Breaking Gender Stereotypes Through The Game.- Quality Of Life Marketing, Innovation And Change Management: The Rasti Robotics And Education Team.- Promoting Inclusive Education In Nigeria - Diary Of A Special Needs Mum Initiative.- "Disability, Labour Inclusion And Social Marketing In Spain: The Once Foundation Case".- Corporate Activism And Quality Of Life: Starbucks Corporation Case Study.- Enhancing Women's Quality Of Life And Empathy Through A Micro-Learning Social Marketing Strategy.- Social Marketing Actions In Small-Format Convenience Stores: The Case Of Oxxo In Mexico.- The Power Of Color In Communities: The Social Impact Program 'Comex For A Well Done Mexico'.- A Marketing Contribution To The Recognition Of Regional And Local Brands: "Portugal Sou Eu" Case Study.
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Communication Campaigns;Social Interventions;Social Marketing Strategies;COVID-19 and social marketing;social marketing on disease prevention;HIV/AIDS prevention campaigns;importing social media campaigns;#MeToo;Stoptober;social marketing of flood risk management;Improving quality of life through recycling campaigns;QoL marketing and innovation;inclusive education campaigns
Theoretical Background: Social Marketing & Quality Of Life.- Health: Disease Prevention And Risk Behavior.- "Laboratory Of Hemoderivative: Commitment To The Quality Of Life. Social Marketing Campaign "Donate Plasma, Donate Smiles"".- The Importance Of Social Marketing In Skin Cancer Prevention: The Case Of Portugal.- Quality Of Life As An Outcome Disclosure Of Positive Appeals In Social Advertisements: The Case Of Hiv/Aids Prevention Campaigns.- Covid-19 Pandemic & Social Marketing: Enhancing Quality Of Life In A Global Health Crisis.- From "Stoptober" In The Uk To "Mois Sans Tabac" In France: How To Import And Evaluate A Complex And Large-Scale Social Marketing Campaign.- Promoting Quality Of Life Through A Social Marketing Campaign For Road Safety.- Case Study: Micro Documentary "Prevention On The Web" For School Children In The City Of El Alto (Bolivia). A Proposal For Its Improvement.- Social Marketing, Quality Of Life, Well-Being, And Violence Against Women: Analysis Of The Hashtag #Metoo.- Safe & Healthy Lifestyles.- "For A Million Steps": The Use Of Social Marketing And Wearable Devices In The Promotion Of Physical Exercise To Achieve Quality Of Life.- "The Behobia - San Sebastian Race. Promoting Sport, Health And The Quality Of Community Life".- An Original Social Marketing Campaign To "Try Vegan": Effectiveness And Impact On Quality Of Life.- The Impact Of Sustainable Food Systems On Quality Of Life: Innovating Hospital Food For Health, Healing And Well-Being Of People And Planet.- "Pakistan Without Waste": Improving The Quality Of Life Through Corporate Social Marketing.- La Hormiga Verde As A Case Of Social Marketing To Improve The Quality Of Life Through Recycling Waste Electrical And Electronic Equipment (Weee).- Social Marketing For Flood Risk Management: A Local Communication Campaign In Spain.- We Stay Well Together: A Social Marketing Campaign.- Inclusion & Interpersonal Relationships.- Case Mosca Hnos.: Breaking Gender Stereotypes Through The Game.- Quality Of Life Marketing, Innovation And Change Management: The Rasti Robotics And Education Team.- Promoting Inclusive Education In Nigeria - Diary Of A Special Needs Mum Initiative.- "Disability, Labour Inclusion And Social Marketing In Spain: The Once Foundation Case".- Corporate Activism And Quality Of Life: Starbucks Corporation Case Study.- Enhancing Women's Quality Of Life And Empathy Through A Micro-Learning Social Marketing Strategy.- Social Marketing Actions In Small-Format Convenience Stores: The Case Of Oxxo In Mexico.- The Power Of Color In Communities: The Social Impact Program 'Comex For A Well Done Mexico'.- A Marketing Contribution To The Recognition Of Regional And Local Brands: "Portugal Sou Eu" Case Study.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Communication Campaigns;Social Interventions;Social Marketing Strategies;COVID-19 and social marketing;social marketing on disease prevention;HIV/AIDS prevention campaigns;importing social media campaigns;#MeToo;Stoptober;social marketing of flood risk management;Improving quality of life through recycling campaigns;QoL marketing and innovation;inclusive education campaigns
