Social Media Analytics Strategy

Social Media Analytics Strategy

Using Data to Optimize Business Performance

Fox, April Ursula

APress

07/2022

317

Mole

Inglês

9781484283059

15 a 20 dias

510

Descrição não disponível.
Part I: Data.- Chapter 1: Social Media Data.- Chapter 2: From Data to Insights.- Chapter 3: Luis Madureira.- Part II: Defining Analytics in Social Media and Types of Analytics Tools.- Chapter 4: Analytics in Social Media.- Chapter 5: Dedicated vs. Hybrid Tools.- Chapter 6: Alexander and Frederik Peiniger.- Part III: Differences of Social Media Networks.- Chapter 7: Social Network Landscape.- Chapter 8: Tam Su.- Part IV: The Analytics Process.- Chapter 9: The Analytics Process.- Chapter 10: Armando Terribili.- Part V: Metrics, Dashboards, and Reports.- Chapter 11: Metrics.- Chapter 12: Dashboards.- Chapter 13: Reports.- Chapter 14: Milan Veverka.- Part VI: Strategy and Tactics.- Chapter 15: Strategy.- Chapter 16: Tactics.- Chapter 17: Michael Wu.- Part VII: The Future.- Chapter 18: Prescriptive Analytics.- Chapter 19: The Future of Social Media Analytics.

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Social Media Marketing;Digital Marketing;Social Media Analytics;Data Analytics;Marketing;Social Media Listening;Social Media Monitoring;Social Media Metrics;Social Media Dashboard;Social Media Reporting;Social Media Strategy;Social Media Data;Social Media Network;Social Media Performance;Social Media Optimization;Marketing Optimization;Future of Social Media;Professional Social Media;Social Media Analysis