Digital Marketing
portes grátis
Digital Marketing
Tools, Techniques and Best Practices for Graduate Students and Managers
Solberg Soeilen, Klaus
Springer International Publishing AG
11/2024
457
Dura
9783031695179
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Understanding the Digital Environment.- Big Data and Data Mining.- Data Quality.- Customer Analytics: Profiles, Personas, Personalization.- Monitoring Performance and Crushing the Numbers, KPIs.- Search Engine Optimization (SEO).- Click Analytics.- The Online Buying Process.- Checkout and Payment Options.- The e-commerce Website and Mobile App.- Information Architecture.- Building an Attractive Site Structure.- Mobile Interface Is All.- The Role of Influencers, Celebrity Endorsements, and Identifying Opinion Leaders.- Storytelling in Marketing.- Stealth Marketing on Social Media.- The Video-First World: How Everything Is Video and Evaluated in Seconds.- Why Music Matters in Digital Marketing.- Drafting the Storyline, Expected Emotions.- Embedding.- Real-Time Video Editing.- Social CRM.- Personal Branding.- Building Brands Online and Brand Identity.- Online Partnerships.- Omnichannel Marketing.- Gamification Strategies.- Cross-Selling and Upselling.- AI and Marketing Automation.- Geolocation of Visitors.- Dropshipping.- Browsing and Purchasing Online.- B2B Digital Marketing.- Impact on Employment.- The Evolution of PR and Communications in the Digital Age.- The Art and Science of Copywriting.- Ethics in Digital Marketing.- Banner and Native Advertising, Display Champaigns.- Digital Cultures.- Strategies and Business Models in Digital Marketing.- Cookies and Privacy Concerns.- Using Google Ads in Digital Marketing.- E-governance.- Social Networks and E-learning.- Digital Healthcare.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Data-driven marketing;Marketing metrics and web analytics;Data mining for marketing;Engagement strategies;Marketing automation;Stealth marketing;Social media
Understanding the Digital Environment.- Big Data and Data Mining.- Data Quality.- Customer Analytics: Profiles, Personas, Personalization.- Monitoring Performance and Crushing the Numbers, KPIs.- Search Engine Optimization (SEO).- Click Analytics.- The Online Buying Process.- Checkout and Payment Options.- The e-commerce Website and Mobile App.- Information Architecture.- Building an Attractive Site Structure.- Mobile Interface Is All.- The Role of Influencers, Celebrity Endorsements, and Identifying Opinion Leaders.- Storytelling in Marketing.- Stealth Marketing on Social Media.- The Video-First World: How Everything Is Video and Evaluated in Seconds.- Why Music Matters in Digital Marketing.- Drafting the Storyline, Expected Emotions.- Embedding.- Real-Time Video Editing.- Social CRM.- Personal Branding.- Building Brands Online and Brand Identity.- Online Partnerships.- Omnichannel Marketing.- Gamification Strategies.- Cross-Selling and Upselling.- AI and Marketing Automation.- Geolocation of Visitors.- Dropshipping.- Browsing and Purchasing Online.- B2B Digital Marketing.- Impact on Employment.- The Evolution of PR and Communications in the Digital Age.- The Art and Science of Copywriting.- Ethics in Digital Marketing.- Banner and Native Advertising, Display Champaigns.- Digital Cultures.- Strategies and Business Models in Digital Marketing.- Cookies and Privacy Concerns.- Using Google Ads in Digital Marketing.- E-governance.- Social Networks and E-learning.- Digital Healthcare.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
